This is Wayne Herring with StrongerSalesPeople.Com. I’ve got a quick sales hiring and recruiting tip for you. My face is not in this video, which you’re probably glad for! You probably get tired of seeing me if you watch my videos. Today I’m taking a film of where I live. I just left one location, and getting ready to drive back to my house. We live in Pennsylvania, a very rural area as you can see, and it’s just gorgeous here, isn’t it? The wheat fields… the wheat is ripening. You can actually see my house here in the distance. We’ve got mountains. On that ridge in the far distance is the Appalachian Trail.
What I wanted to address is some of you have jobs you are hiring for, and you say, “Nobody would want to come work here,” wherever “here” is. You might mean your location. Or, you might mean your company. The other thing people sometimes say is, “No good salespeople would want to come work for the money that we’re offering.” Whatever the case may be, you may have adverse circumstances that definitely cut certain people out of the pool, but here’s the thing…. You’ve got to learn to tell your story. You’ve got to market the whole job. You’ve got to market as my friend Liz Fitch (a recruiter) says… your financial, your intellectual, and your emotional compensation.
What is the Financial, Intellectual, and Emotional Compensation that this Job, your company and your area offer?
Where I live we’re close to Philadelphia, New York City, Baltimore and Washington, DC – it is super easy to visit these business and culture hubs! But we can, for the most part, leave our houses unlocked. A lot of people still leave the keys in their car. You can raise a family here and feel like they’re going to be safe. There’s still lots of small, local churches with plenty of attendance. There’s good local farm food to eat. There’s all kinds of things to attract people to our area, but the people who have lived here for a while, and have companies, they’re probably the worst at not being able to see that. They say, “Nobody wants to come live here in Schuylkill county,” and that’s baloney (a good PA Dutch phrase for Bullcrap). Lots of people would love to come work here, but you’ve got to be able to tell them our story. You’ve got to communicate it. You might have to help pay for them to move here, but the right great employee would LOVE IT HERE.
Wherever you live, maybe you say the same thing, “Nobody would want to come live here.” I guarantee it’s not true. The right person would want to come live there. You may not pay a lot of money ($) in your job, but you may have other compensation. Consider:
- You might be a company that has a super strong team culture, and you’ve got parties and young people.
- Or, you might be a culture where everybody’s working together, and at the end of the year, you reward them all with a bonus.
There’s just so many different things you might be to the right candidate, but you have got to tell your story. You must know it. Maybe you need somebody from the outside to be able to help ask you the questions so you can define that story.
That’s your tip for the day. Tell your story.
Think of the whole package. Get some outside perspective on what’s good about your job, and your position, and what would be attractive to the right person.
Hey, I hope this is helpful. Glad you didn’t have to look at my beautiful face. If you like this video, and the content in it, I hope you stick around and watch some more. Thanks.